This is the best of the year 1998 track for Formula 1 ENJOY
Initially, the popularization of electronic dance music was associated with European rave and club culture and it achieved limited popular exposure in America. By the mid-to-late 1990s this began to change as the American music industry made efforts to market a range of dance genres as “electronica“. At the time, a wave of electronic music bands from the UK, including The Prodigy, The Chemical Brothers, Fatboy Slim and Underworld, had been prematurely associated with an “American electronica revolution”. But rather than finding mainstream success, many established EDM acts were relegated to the margins of the US industry. In 1998 Madonna‘s Ray of Light, an album heavily influenced by club music trends and produced with British producer William Orbit, brought dance music to the attention of popular music listeners. In the late 1990s, despite US media interest in dance music re-branded as electronica, American house and techno producers continued to travel abroad to establish their careers as DJs and producers. According to New York Times journalist Kelefa Sanneh, Aaliyah‘s 2000 single “Try Again” “helped smuggle the innovative techniques of electronic dance music onto the American pop charts”
By the mid-2000s, Dutch producer Tiësto was bringing worldwide popular attention to EDM after providing a soundtrack to the entry of athletes during the opening ceremony of the 2004 Summer Olympics — an event which The Guardian deemed as one of the 50 most important events in dance music. In 2003, the influence of dance music on American radio resulted in Billboard creating the first-ever Dance/Mix Show Airplay chart. By 2005, the prominence of dance music in North American popular culture had markedly increased. According to Spin, Daft Punk‘s performance at Coachella in 2006 was the “tipping point” for EDM—it introduced the duo to a new generation of “rock kids”. As noted by Entertainment Weekly, Justin Timberlake‘s “SexyBack” helped introduce EDM sounds to top 40 radio, as it brought together variations of electronic dance music with the singer’s R&B sounds. In 2009, French house musician David Guetta began to gain prominence in mainstream pop music thanks to several crossover hits on Top 40 charts such as “When Love Takes Over” with Kelly Rowland, as well as his collaborations with US pop and hip hop acts such as Akon (“Sexy Bitch“) and The Black Eyed Peas (“I Gotta Feeling“). The music sharing website SoundCloud, as well as the video sharing website YouTube, also helped fuel interest in electronic music. Dubstep producer Skrillex popularized a harsher sound dubbed “Brostep“, which had drawn comparisons to the aggression and tone of heavy metal.
With the increasing popularity of electronic dance music, promoters and venues realized that DJs could generate larger profits than traditional musicians; Diplo explained that “a band plays [for] 45 minutes; DJs can play for four hours. Rock bands—there’s a few headliner dudes that can play 3,000–4,000-capacity venues, but DJs play the same venues, they turn the crowd over two times, people buy drinks all night long at higher prices—it’s a win-win.” Electronic music festivals, such as Electric Daisy Carnival (EDC) in Las Vegas and Ultra Music Festival in Miami also grew in size, placing an increased emphasis on visual experiences, and DJs who had begun to attain a celebrity status. Other major acts that gained prominence, including Avicii and Swedish House Mafia, toured major venues such as arenas and stadiums rather than playing clubs; in December 2011, Swedish House Mafia became the first electronic music act to sell out New York City’s Madison Square Garden.
In 2011, Spin declared a “new rave generation” led by acts like David Guetta, Deadmau5, and Skrillex. In January 2013, Billboard introduced a new EDM-focused Dance/Electronic Songs chart, tracking the top 50 electronic songs based on sales, radio airplay, club play, and online streaming. According to Eventbrite, EDM fans are more likely to use social media to discover and share events or gigs. They also discovered that 78% of fans say they are more likely to attend an event if their peers do, compared to 43% of fans in general. EDM has many young and social fans. By late 2011, Music Trades was describing electronic dance music as the fastest-growing genre in the world. Elements of electronic music also became increasingly prominent in pop music. Radio and television also contributed to dance music’s mainstream acceptance.