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In 2021, he became one of the headliners of the music festival Golden Sand in Riviera Maya.
In May 2021, Curtis Jackson moved to Houston. This was thought to be for lower taxes, no income tax, and for the rapper scene, as well as other ventures such as writing new screenplays. Also, Jackson, Horizon United Group, and Houston Independent School District began a partnership on a project that would help high school students learn the business skills that define successful entrepreneurship. While living in Houston, Curtis Jackson was in the process of writing screenplays for new crime shows.
In a July 2021 interview with The Independent, 50 Cent confirmed that he had officially decided to shelve his Street King Immortal album after it spent a decade in development hell. He even confirmed that he plans to release a completely new project.
In August 2021, he was confirmed to be starring in the upcoming The Expendables film.
On February 13, 2022, 50 Cent was a surprise performer in the Super Bowl LVI Halftime Show.
Jackson cites Boogie Down Productions, Big Daddy Kane, The Juice Crew, EPMD and KRS-One as his rapping influences, while citing LL Cool J as an inspiration behind his writing of “21 Questions”. Jackson also states that he drew influences from Nas, Rakim and The Notorious B.I.G. while working on Animal Ambition.
Jackson has had a highly successful business career. He is financially invested in a highly diversified variety of industries. Jackson is now involved in artist and talent management, record, television, and film production, footwear, apparel, fragrances, liquor, video games, mobile apps, book publishing, headphones, along with health drinks and dietary supplements. His broad business and investment portfolio contains investments in a variety of sectors including real estate, financial market investments, mining, boxing promotion, vodka, fragrances, consumer electronics and fashion.
He established his own record label G-Unit Records in 2003 following his mainstream success. In November 2003, he signed a five-year deal with Reebok to distribute a G-Unit Sneakers line for his G-Unit Clothing Company. In an interview, Jackson said his businesses had a habit of doing well as he saw all of his ventures both past and present as revolving around his alter ego.
Jackson has also started a book publishing imprint, G-Unit Books on January 4, 2007, at the Time Warner Building in New York. He has written a number of books including a memoir, From Pieces To Weight in 2005 where it sold 73,000 copies in hardcover and 14,000 copies in paperback; a crime novel and a book with Robert Greene titled The 50th Law, an urban take on The 48 Laws of Power. In November 2011, Jackson released 50 Cent’s Playground, a young adult fiction novel about a bullied, violent boy and his gay mother.
One of Jackson’s first business ventures was a partnership with Glacéau to create an enhanced water drink called Formula 50. In October 2004, Jackson became a beverage investor when he was given a minority share in the company in exchange for becoming a spokesperson after learning that he was a fan of the beverage. The health conscious Jackson noted that he first learned of the product while at a gym in Los Angeles, and stated that “they do such a good job making water taste good.” After becoming a minority shareholder and celebrity spokesperson, Jackson worked with the company to create a new grape flavored “Formula 50” variant of VitaminWater and mentioned the drinks in various songs and interviews. In 2007, Coca-Cola purchased Glacéau for $4.1 billion and, according to Forbes, Jackson, who was a minority shareholder, earned $100 million from the deal after taxes.
Though he no longer has an equity stake in the company, Jackson continues to act as a spokesperson for VitaminWater, supporting the product including singing about it at the BET Awards and expressing his excitement over the company’s continuing to allow his input on products. He joined Right Guard to introduce a body spray (Pure 50 RGX) and endorsed Magic Stick condoms, planning to donate part of their proceeds to increasing HIV awareness. Jackson signed a multi-year deal with Steiner Sports to sell his memorabilia, and announced plans for a dietary-supplement company in conjunction with his film Spectacular Regret in August 2007.